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From
1999 to 2001 Michael carried out research on the subject of
Enterprise and Management of the Creative Arts for London
College of Printing at the University of the Arts London (formerly
known as the London Institute) focussing on the relationship
between commerciality and creativity. This included a presentation
to the Prime Minister's cultural policy unit, a presentation
to Lord Puttnam, a governor of the University for the Arts
London, and a presentation to economics guru Professor John
Bates at the London Business School. He has been a visiting
Tutor on the BA Arts and Design course at Central Saint Martins
and has lectured at London College of Communication (formerly
known as London College of Printing) and Goldsmiths. He intends
to carry on his research to PhD level looking at the feasibility
and evaluation of a globally applicable blueprint for the
engagement of brands with community through the arts. Michael
is considered a key alumnus of the University for the Arts
London and is a regular contributor to their magazine.
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