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this is tomorrow 2
 
This is Tomorrow 1956

This is Tomorrow has become an iconic exhibition notable not only for the arrival of the naming of Pop Art but also as a captured moment for the multi-disciplinary merging of the disciplines of art and architecture

"In 'This is Tomorrow' the visitor is exposed to space effects, play with signs, a wide range of materials and structures, which, taken together make of art and architecture a many chanelled activity, as far from ideal standards as the street outside". --- Lawrence ALLOWAY, introduction, Exhibition Catalogue

From: "orthodox abstract art, with its classical regularity and rational order, through room-size sculptures to walk through, to crazy-house structures plastered with pin-up images from the popular press." --- press release, This is Tomorrow 1956

This exhibition emerged from the INDEPENDENT GROUP which started in 1953 and was a platform to present ideas to the public at the INSTITUTE OF CONTEMPORARY ARTS, London.

The Independent Group's belief was that "everything is eclectic, there is no culture, it is what we receive, what we decide, what we choose, and it's our responsibility to choose." --- Roger COLEMAN

The exhibition was organized by Theo CROSBY (below), Reyner BANHAM (below left), Lawrence ALLOWAY (left) and other members from the Independent Group.

 

"Theo Crosby, editor of ARCHITECTURAL DESIGN magazine, was involved in a congress in Paris around 1954, where the idea was presented that architects, painters and sculptors should get together. He organised a meeting and told us, 'We must form groups, so go away and talk amongst yourselves, and decide who you want to work with.''" --- Richard HAMILTON

Richard HAMILTON's collage, JUST WHAT IS IT THAT MAKES TODAY'S HOMES SO DIFFERENT, SO APPEALING? was a poster design for the exhibition and tabulated the emergent Pop iconography ---

THIS IS TOMORROW : 12 TEAMS consisting of an ARTIST - ARCHITECT - DESIGNER / MUSICIAN / ENGINEER /CRITIC

Each team constructed a display that reflected in some way their view of the contemporary environment.
The competition between the displays was constructed with the intention of evoking the variety of the external environment.
The displays varied from purely architectural structures; to communications and information theory; to collections of symbols of popular culture.
CLICK on team for details
team 1. Theo Crosby, William Turnbull, Germano Facetti, Edward Wright.
team 2. Richard Hamilton, John McHale, John Voelker.
team 3. J.D.H. Catleugh, James Hull, Leslie Thornton.
team 4. Anthony Jackson, Sarah Jackson, Emilio Scanavino.
team 5. John Ernest, Anthony Hill, Denis Williams.
team 6. Eduardo Paolozzi, Alison and Peter Smithson, Nigel Henderson.
team 7. Victor Pasmore, Erno Goldfinger, Helen Phillips.
team 8. James Stirling, Michael Pine, Richard Matthews.
team 9. Mary Martin, John Weeks, Kenneth Martin.
team 10. Robert Adams, Frank Newby, Peter Carter, Colin St.John Wilson.
team 11. Adrian Heath, John Weeks.
team 12. Lawrence Alloway, Geoffery Holroyd, Tony del Renzio.

 

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